As a business owner, have you ever wondered what more you could do to enhance your brand? One area that’s easy to overlook is the shipping box. We get it — you’ve put hours of hard work into crafting a product you’re really proud of, and designing beautiful product labels to finish it off. So once you get an order, you just want to get it shipped out already! After all, the product is what the customer is interested in, right?
Well with that, you could be missing out on a huge branding opportunity! The fact of the matter is, people love a fun and satisfying unboxing experience. It creates a positive association with your brand. There’s tons you can do to give each package personality: funky void fill, perfectly folded colored tissue or brown kraft paper, printed tape, and various types of package inserts.
But in this article, we’ll be focusing on just one way to enhance your shipping packages — custom logo stickers. It’s simple, but absolutely impactful! In this article, we’ll go over the benefits of logo stickers, and how to get them on custom label rolls.
What are logo stickers?
Logo stickers are stickers that display a company's brand identity, particularly a logo (or just the business name if it doesn’t have a logo). They can be customized to fit any brand's specific needs and can be printed in a variety of sizes, colors, and shapes. They’re often used to create brand recognition, and can be created and printed professionally, or by businesses using blank labels and a printer.
Benefits of Logo Stickers
Logo stickers offer numerous benefits for both the business and the customer.
Brand Recognition
One of the most significant benefits of logo stickers is that they can help boost brand recognition. The more you get your brand name and logo out there, the more you’ll earn a spot in the minds of consumers. If you put your logo on packages, customers will associate your awesome products with your brand, and keep coming back for more.
Not only that, but by placing a logo sticker on a package, your customer will know exactly where the package came from at first glance. Plus, if your customer decides to document and post their unboxing experience, your brand logo will be seen by their followers, creating a free advertisement for your business.
Unboxing Experience
Like previously mentioned, logo stickers are just one way to create an incredible unboxing experience. Adding your logo to the package, whether on the inside or outside, expresses a sense of ownership and pride in your products, giving the customer confidence… and something to get excited about!
Professional Look
Logo stickers are essential if you want to give your package a professional look. A well-designed logo sticker can make even the most basic packaging materials look more polished and put-together. This can help to increase the perceived value of the product and make it more appealing to customers.
Afterall, if you’re not proud of the value and quality of your products, why would you display your logo next to them? So don’t neglect this simple yet effective tactic!
Cost-Effective
Another benefit of logo stickers is that they’re a cost-effective way to add branding to packaging. Instead of investing in custom-printed packaging materials, which can be quite expensive, you can simply purchase logo stickers in bulk and use them on a variety of different packages.
You can even purchase multiple label sizes in bulk with custom labels on rolls and have a nearly endless supply of logo labels for different applications!
Customizable
Logo stickers are highly customizable and can be made to match the design of the packaging perfectly. This allows you to create a cohesive look across all of their packaging materials and make your products stand out from competitors.
Get creative with this! If you’re doing a special Valentine’s sale for example, design a pink and red version of your logo and use those on your packages for a limited time.
Versatility
Logo stickers are also incredibly versatile and can be used on a wide range of packaging materials. They can be used on paper bags, cardboard boxes, plastic containers, and more. This versatility enables you to use the same logo sticker across multiple packaging materials, making it easier to maintain a consistent brand image.
Custom Printed Logo Stickers vs Printing Yourself
Now that you’re convinced you need logo stickers for your business, let’s talk about how to get them. You have a couple options: print yourself or have us print them for you.
To print them yourself, you’ll just need a printer and blank label sheets in a material compatible with your printer. We only recommend printing yourself if it’s a small-scale job and you have a high-quality printer.
When you get your labels printed by us, you get professional-quality labels that make your brand shine, while saving time and energy. Plus, with custom labels, you have the choice between sheets and rolls. Our roll labels come with your choice of a label finish (matte or gloss) which provide an extra layer for durability and a sharper look.
We recommend getting your logo stickers printed on custom rolls. Not only are they more durable, but they’ll help create a smooth and efficient packing process, since you’ll have upwards of thousands of labels ready to go on one roll.
Die-Cut Logo Stickers
It’s worth mentioning die-cut stickers as another option for your logo stickers. Custom die-cut stickers aren’t printed on sheets or rolls, but are individual stickers. They’re cut all the way through the liner meaning there’s no liner surrounding the sticker itself, so they usually require either crack and peel technology or a backslit to remove the sticker.
Since these are individual stickers, they’re great for throwing in the package, rather than sticking on the outside, so the customer can choose where to put it! This gives them the opportunity to show support for your brand, whether they add it to a water bottle, laptop, or desk.
Logo stickers offer a wide range of benefits for businesses looking to improve their packaging. From increasing brand recognition to creating a professional look, logo stickers are a versatile and cost-effective way to add branding to any packaging material.
Want your own logo stickers? Shop custom roll labels today.
